As the use of artificial intelligence (AI) continues to expand, it’s tempting to try to use it for everything, including writing real estate copy. However, there are several reasons why relying solely on AI-generated copy for real estate listings may not be the best idea.

As human writers we are of course biased as to who writes better, so, we decided to let ChatGPT tell you in its own words why AI isn’t the best option for writing real estate adverts.

First and foremost, AI-generated copy lacks the human touch. Real estate listings are meant to appeal to potential buyers on an emotional level, and AI-generated copy is simply not capable of conveying that emotional connection. While it may be able to provide all the necessary details about a property, it won’t be able to capture the intangibles that make a property feel like home.

Secondly, AI-generated copy is often formulaic and lacks creativity. Real estate listings need to stand out from the crowd, and using the same tired phrases and clichés that everyone else is using isn’t going to cut it. The best real estate copywriters understand how to craft compelling descriptions that highlight the unique features of a property, and AI simply can’t replicate that level of creativity.

Thirdly, AI-generated copy may not be able to accurately reflect the local market. Real estate markets can vary widely from one region to another, and an AI system may not be able to pick up on the subtle nuances that make a particular area unique. This could result in a listing that doesn’t accurately reflect the value of the property or the local market conditions.

Finally, using AI-generated copy for real estate listings could actually hurt your credibility as a real estate agent. Buyers are increasingly savvy and can spot generic, uninspired copy from a mile away. If your listings don’t stand out or don’t accurately reflect the property, you could lose potential buyers and damage your reputation in the industry.

In conclusion, while AI can be a powerful tool in many areas, it may not be the best option for writing real estate copy. Real estate listings require a level of creativity and emotional connection that AI simply can’t replicate, and relying solely on AI-generated copy could hurt your credibility as a real estate agent. Instead, work with a professional writer if you need help crafting compelling real estate copy that connects with potential buyers on a deeper level.